How to Release New Offerings

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Crzybizflks do this:

  1. Try one new product.
  2. Test.
  3. Keep it if it works.

Ridiculously-good businesses do this:

  1. Try a freakish-bunch of products, simultaneously.
  2. Test.
  3. Keep those that work.

Why?

Time is your enemy.

What if the market hates your one product?

  • With one offering: you = screwed.
  • With a variety of offerings: you can still succeed with other products.

What Will Suck You Up Good

A bad-bad-bad-bizomofosko does this:

  1. "Lets' try this for 3 months! YAY!"
    Experiment fails? No progress.
  2. "Now, let's try this one for 3 months!"
    Experiment fails? No progress.
  3. "Let's try this other one for 3 months!"
    Experiment fails? No progress.
  4. "Let's try this other thing for 3 months!"
    Experiment finally succeeds.

That is, you spent the entire freakish year to finally produce a successful product.

Now, peep this other mofo perspectiviko:

  1. "Let's try Experiments ^1, ^2, ^3, and ^4 simultaneously -- albeit, in a smaller scale."
  2. 3 months later: You discover Experiment ^4 succeeds.
  3. You = win. Your customers = win. HIPHIPHIPHOORAY!!!!!111one

When you try a bunch of experiments as quickly as you can, you'll quickly discover what the market wants.

Result:

  1. more productivity
  2. fatter profits
  3. happier customers

The To-Do

Check:

  1. List out a variety of offerings you want to experiment with the market.
  2. Test them out simultaneously.
  3. Rank them in profitability.

Act accordingly. Kabing.

Test out like a fat horndog octopus.

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Posted on September 29

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