How To Close Business

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You like your crushes because you think about them repeatedly.

  • The more you think about them, the more you like them. It's the exposure effect.

It's why you're probably more fond of Geico than other insurers because you see them more on TV; it's also why you're more fond of corrupt main characters in movies than his goodie-two-shoes rival.

How To Close

Show up with a bag of cookies (or whatever gooooodie), and maybe some good tips to improve their business, along with a a flyer/proposal/etc. for your services. (Make it 5 minutes.)

  • Repeat weekly/monthly until you close.

(For more efficient effect, visit multiple potential client sites -- grab your list! -- like you popping yo cookies in every yayrea code)

And in between:

  • Email occasional tips.
  • Send thank you letters.
  • Congratulate them on X.
  • Send them gifts.
  • etc.

Provided you're not annoying the out of them, the more they see you/your-face/reminded-of-you, the more they like you.

The more they like you? The more you increase your chances of closing business.

(...and getting even more business! BIZAM)

WIN

Show up.

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Posted on March 08

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