Why Question Your Assumptions

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  1. Johnny hears about business ideas.
  2. Johnny has criticisms.
  3. Johnny thinks he can do better by doing X, Y, and Z.

Yet, with his very own ideas:

  1. Johnny devises plans.
  2. Johnny executes his plans.
  3. Johnny rarely if ever questions his assumptions.

Optimistic biases corrode his thinking, and stunts his potential -- as Johnny forgets that:

  • A could result.
  • B could result.
  • C could result.
  • D could result.
  • E could result.

...ultimately destroying whatever dreams he had for his plans.

Your Biases Suck You Up

Optimism bias makes more than half of us think we're:

  • more attractive than the average population
  • smarter than the average population
  • drive better than the average population
  • perform better at X than the average population

Mediocrity results because we assume X will happen if we do Y.

How do you combat your biases?

  • Start becoming your biggest critic.
  • Start finding a million different ways to destroy your BIG IDEA.

If you were a competitor, how would you defeat yourself?

Questioning your assumptions -- and embracing criticisms from various perspectives -- helps you shore up those holes that will prevent your big idea from happening.

You start optimizing your idea's chances for success, while building a much better product.

Find a million ways to destroy yourself.

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Posted on September 11

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