How to Choose Your Customers

Say

1. You market to a customer.
2. You sell to the customer.
3. The customer departs forever.

Bam. End of transaction. 1 sale. Suk.

What happened if you sell to the customer, and the customer returns and:

1. Buys more
2. And more
3. And more
4. And more
5. And more

Your business starts to become sustainably strong with every customer you attract.

Instead of restarting the sales cycle after every @$@$&@ transaction, your customer transactions grows-and-grows-and-grows.

Likewise, your revenue and profits climb-and-climb-and-climb.

Fortune 500 companies live on recurring revenue; without recurring revs, their businesses becomes unpredictable -- bleeding marketing resources (making efficiency SUCK), and jeopardizing their futures.

What the EFFFFF?

Take a web design firm.

Now, that web design firm could try targeting a bunch of small businesses in its local area; but, what the suck happens?

That web design firm will have to restart its marketing after every customer win (i.e., Bob's Deli likely just needs to design its website once).

If, for example, that web design firm can't attract another customer next month, mother effin layoffs start to mother effin happen. Eff.

Who would be the more efficient target customers?

• Larger web design firms with clients up the heeeeeezy.
• PR firms.
• IT headquarters at large companies.
• Brand consultants.
• Event planners.
• SEO consultants.
• Etc.

For instance, a PR firm would be like...hey, we need you to work on this client project; hey, we have another client that needs this; hey, we could use your expertise on this customer, etc, etc, etc.

That is, target those who will buy from your company over and over and over and over and over and over and over and over.

You'll start to build a sustainably strong business that will last for YEARS/DECADES/ETERNITIES.

Wooooohooooo 4 U. Woooooohooooo

Seek the recurring.

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