How to Name Your Business Products

You've just built the biggest, baddest, and craziest cycling invention in the world. Now you have a dillemma: should you name your business product Razzle Kadazzle or Quad-Cycle? According to Researchers Elizabeth Miller and Barbara Kahn, consumers respond more favorably to names that sound obscure to them. Says Inside Influence's Noah Goldstein regarding the research:

Names such as Kermit green (unexpected descriptive) are effective because these names act as a sort of puzzle to be solved, which spurs individuals to consider more aspects of the products -- particularly the positive ones. In addition, solving this small puzzle should create positive emotions associated with the product. Similarly, names such as millennium orange (ambiguous) prompt consumers to try to discover, in the absence of any meaningful information, what the makers of the product were trying to convey with that name. This should also spur individuals to consider to more aspects of the products, and once again, the focus is likely to be on the positive aspects of the product....Names that fall into the unexpected descriptive category or the ambiguous category create a sense of mystery and intrigue that lead potential consumers to consider the positive aspects of your goods and services.

So when you're naming your product, get some fun and obscure ideas into the mix.

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