How to Market Your Stuff

Announcer: "Hey, market your cheesecake company through word-of-mouth! Forget about everything else! Yay!" So, what do you do?

1. You use one marketing channel: word-of-mouth.
2. Unbeknown to you, you shrivel revenues because Tom, Jane, and Dick hang with a different crowd. Multiply that scenario by a kabillion, and your loss on potential customers: 9870987958609580905.

Boo. Instead:

1. Use additional channels to reach more customers.
2. Boost winning chances.
3. Repeat.

The more ways you market, the more peeps-who'd-go-oh-so-crazy-about-your-products you'll reach.

Leave Nobody Behind

Top Division 1 college football teams don't confine their recruiting efforts to within their own counties. Oh no. They'd end up sucking, like a Charlie-Weiss-coached football team. Zing! Instead, top teams search the nation -- from Woodside-to-Topeka-to-Raleigh-to-Buffalo-to-@^^%, finding those marquee recruits to add to their repertoires. Likewise, you won't reach the peeps you want by confining yourself to one marketing channel. A chunk of profitable customers lie beyond that one channel.

So:

Market Like a Constipated Chicken

For instance, when you combine:

1. word-of-mouth
2. direct mail
3. yellow-page ads
4. AdWords
5. PR
6. gifts to celebs
7. etc., etc., etc.

you do something crazy-fabulous:

• You reach out to as many potential customers as possible.
• You reach out to as many potential customers as possible.
• You reach out to as many potential customers as possible.

Ka-blingo! Now, the world sees Keyshia Cole praising your cheesecakes on the cover story of People, influencing her popular network, and growing your business like it ain't no thing but a chicken wing on a string. +1 to you. Empower your business by squeezing the living @^^% out of as many conceivable marketing channels as profitably possible. Win.

Diversify.

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