Starting a Business with Passion

Most new entrepreneurs believe when starting a business that they must find the perfect idea. As time passes though, they'll find out that those opportunities - like all opportunities - are only temporary. Instead, good entrepreneurship begins with discovering your talents and your passions. Once you find out what makes you tick, you'll have a better sense of where to take your business. What you should do first Begin with yourself, with a true sense of who you are, where you thrive, and what you love. Use the following Action Steps (adapted from Good to Great): Make a list of everything you're passionate about - things that you look forward to do when you wake up (e.g. computers, rock climbing, cooking, teaching). From this list, narrow it down to what you were born to do--things you have the potential to be the best in the world (e.g. cooking, rock climbing). From the final cut, pick the remaining item that you can make money doing (e.g. cooking). When you have this final list, you'll have a good understanding of the type of industry that suits you when starting a business. This deters you from focusing yourself on a single idea, and instead, lets you build a business based on your values and your passions. Action step: Based off the final cut, decide on your business. Write it down.

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