How to Embrace Rejection

1. You need to bring in clients.
2. "I'll have to pitch more prospects," you tell yourself.

Secretly, you're afraid of rejection -- but you block those feeeeeelings out, and hope for the best.

"If I can just get these clients, my life = great!" you tell yourself.

What do you do?

• You pitch to 10 prospects.
• They all reject you -- except for one who gives you a "Call me in a month" shebang.

What happens?

• You feel S.U.C.K.
• You want to jump off a cliff.
• You want to quit business, forever.

BOO

Here's How to Embrace Rejection

Our human happiness is relative to X.

• If we expect a great result, but get a good result = We sad.
• If we expect a terrible result, but get a bad result = We happy.

So, if you want to embrace rejection, before you give your pitches, just think of the frugliest rejection you could get:

• "This next dude is going to cuss me the @^^^@ out. He will laugh in my face, then talk about my mom and her bucktooth."

Why?

1. You set yourself up for something freakish-bad.
2. Most likely, you'll get a more positive outcome than you had expected.
3. You feel happy.

Win.

Expect the $^@% worst.

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