Why Create a Sense of Urgency

You're running your business, but you're experiencing problems-upon-$^@^-problems:

• You can't get anything done
• You constantly misses deadlines.
• You never meet your quota.

Your business is gradually bursting.

What can you do?

When did you perform your best?

• When did you write the bulk of your term papers?
• When did you complete the chunk your presentations?
• When did you finish most of your client projects?

Chances are:

• You did most of your work toward the end of X's due date.
• You didn't get much done beforehand.

That is:

• Urgency drove you to kick X's ass.
• Urgency drove you to rid distractions.
• Urgency drove you to get X done in style.

If you're having trouble:

• getting X done
• meeting your quota
• the yaddas

...create a sense of urgency:

• Set a meeting with the client before you finish the client's demo.
• Give away 20% of your earnings this quarter if you miss your quota.
• Do Y before X, knowing that X is due tomorrow.
• Cut your deadline in half. Then do it again. Then, again. (Then, again.)

Urgency helps people excel beyond their natural abilities:

• like escaping from vicious captors
• like saving kittens from disastrous fires
• like demolishing five term papers in one day

The more urgency you incorporate into your business/employees/life, the more:

• ASS = YOU KICK.

Done.

Urgency.

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