Why You Suck at Business Success

1. You're somewhat succeeding at X.
2. But the "somewhat" makes you unhappy.
3. So, you switch to Y.

Then when you're slightly finding some success with Y, you switch over to Z -- thinking:

• "That's where I'll find SUPER success!"

But you don't, because you suck.

You go through the continuous cycle of succeeding-being-disappointed-start-over-yadda-yadda.

You = cow.

Tiger Woods?

Tiger Woods started out sucking.

So, did Michael Jordan.

So, did the most successful business/CEO/entrepreneur/sales-star/competitor you secretly envy.

1. When you start out doing X, you will suck at X.
2. The longer you stick with X, the freakishly better you'll be at X because you find new and better ways to be successful.

Take Bob.

Bob sucks at his graphic design business.

• His clients are 1-employee shops who pay him a whopping $6.50 per hour.
• "It's okay," Bob tells himself. "Someday, I will build a million-dollar business."

So Bob, continues helping his clients -- doing whatever he can to stay afloat.

• Good news comes one day when he gets a call from Senorita Amiga Ti Tatta.
• Senorita Amiga Ti Tatta runs a 5-employee a bakery in Chinatown because she is French.
• She needs designs for her shop and menus.

Bob does ridiculously impressive work for her.

His business gradually grows.

As he's running his business, he reads a case study about Dan The Design Man.

• He learns that Dan The Design Man grew his freakish business by knocking on doors of mid-sized candy factories.
• "Eureka!" Bob says. "I too will knock on similar doors in my area!"

He starts growing his business even more.

THEN BAMBOOOMBASHOOKA.

A large company -- referred by one of his happ-eriffic clients -- invites him to bid on its $50K project.

BOOSHKA.

BOOSHKA.

BOOSHKA.

He wins.

...then wins more contracts.

...then wins even more.

AND THEN FLASHMESOMEKITTENS:

He builds a multi-million dollar graphic design business.

...because he stuck with it.

Stick with it.

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