How to Impress Your Customers

• "We gotta strategize!"
• "We gotta get consultants!"
• "We gotta lease expensive offices!"

How do you impress your clients?

BAM:

• Reach out and help your clients.

Done!

YAY! HOORAY!

• "I thought you might find this article useful..."
• "I noticed you can improve your server's speed by..."
• "I saw that you can increase your conversion rates by..."

A simple, no-strings, "HEY! I thought this might help..." establishes relationships and gets the indirect goodness:

1. Reciprocity effect.
2. Indirect marketing pitches.
3. Brand-building.

Why do we put our moms above everyone else?

Because, most likely, our moms help us a 9764975587589 times more than anyone else, and every one of those interactions strengthened the relationships further.

• Helping people = RELATIONSHIP WIN.

Try:

1. Email 1 customer today.
2. Help.
3. Repeat with even more helpings tomorrow.

ROK

Help!

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