How to Discover Business Ideas

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Scenario: "Dude, we must do tons of market research, and invent a "profile" customer. We'll make billions, and roll on dubs. Yay!"

Simply, oh-so-simply, ask your bad-self:

"How much does my fabulous life suck right now?"

 

Granted, you could be some super-happy, carefree, 100% charmed chap that has billions-upon-billions of wealth.

But, your life -- as sweet as it may be, still sucks s.o.m.e.h.o.w.

Now, you could buy something to fulfill the void.

But, what if buying that something only made you 60% happy?

  • Yahoo's Jerry Yang needed his favorite websites in one place.
  • Kinko's Paul Orfalea needed friends' homework copies.
  • Facebook's Mark Zuckerberg needed to track hot college girls.

Ideas prosper when they're built for real-world people, who need those applications (i.e. YOU) -- instead of those built on pure speculation (i.e. target market "Jane").

Six billions people roam the world; there's probably a 99.99999539483028503% chance if you have a use for it yourself, a plethora of folks have a use for it too.

Right now, your fabulous-sexy-self needs that - something - to make your life ridiculously happier.

What would that be?

So, be a little selfish when 'discovering' your ideas.

"Invent fo' me."

 

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Posted on June 27

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