How Zynga Scales Fast

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  • You're growing quickly.
  • "I can't manage this many people!" you scream.

That prevents you from scaling the company efficiently as team members wait for directions from above.

How Zynga Grows Quickly

Zynga (makers of Farmville, etc.) grew to over 500 employees in 2.5 years.

How did it grow quickly?

Every employee in Zynga is the CEO of something.

  • Instead of relying on others, team members start taking initiative to rock what they lead.

CEO Mark Pincus used to manage over 100 people; now, every team member is self-directed and leads what he or she owns.

Every team member knows their role as CEO of X, ensuring accountability and leadership among every tiny facet of the organization.

CEO of something?

Take Bob. Say Bob is the CEO of generating leads; the company's ability to produce leads lies squarely on Bob:

  • If the company doesn't produce leads, blame Bob.

So, Bob's role is to do anything and everything needed to produce those leads, as he's ultimately responsible for the number of leads his company generates.

That drives Bob to take initiative, set goals, recruit people, get resources, do the yaddas -- instead of relying on someone above to give him directions.

ToDo

Make each of your team members the CEO of something.

Scale efficiently.

WIN

CEOs.

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Posted on February 22

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