How Investing for The Future Sucks

The common entrepreneurial cycle:

• Month 1: Spend cash for the future
• Month 2: Spend cash for the future.
• Month 3: Spend cash for the future.
• Year 1: Spend cash for the future.
• Year 2: Spend cash for the future.
• Year 3: Kaput! We bankrupt, bizattchies.

Investing for the "future" constructs a never-ending, habitual habit that will destroy your company before you could seek that "future".

Why Investing for The Future Sucks

Like underground disco, the world is a never-ending ballgame. When Billy thinks he's investing for the future, he thinks:

• "Oh...the world will just remain static for me to slowly-but-surely perfect my million-dollar innovation."

Fact is: The world's not static, son. True innovators dish out new innovations that change the corporate landscape, daily. What would've been such-an-awesome innovation a year ago --- would totally get !@^^ rocked by another company now.

What Could Billy Do, Then?

• Option 1: Billy could introduce his outdated invention, and see mediocre results.
• Option 2: Billy could add the world's new cool stuff into his invention.

Let's just be gung-ho, and say he goes with the latter approach. So Billy, being the entreprenerial dude that he is, then goes:

• "Let's perfect my innovation by adding the new innovation to my innovation!"

The Cycle of Doom

Because of his I-will-perfect-this-thing-till-the-end mindset, Billy's vicious cycle:

1. Spends months/years incorporating the new innovation.
2. "I'm-almost-done! But-wait! New-innovations! I'll incorporate the new innovations!"
3. Recycles to ^1.
4. And on, and on, and on, and on -- to inifinity plus ONE.

The cycle of doom drains Billy's cash -- until he's out, he's done, he's got no-mo-money. Boo. Boo.

Why Profit Now

Peep this ridiculously amazing analogy:

1. People need food to survive; trees need food to survive; dolphins need food to survive; plants need food to survive; Linsay Lohan's mama needs food to survive.
2. Likewise, businesses need food to survive.

Sha-bam!

1. Seek profits now.
2. Nourish the company to keep it healthy.
3. Then, at the same time, do your sex-ay innovation thang anytime your fabulousity wants.

Say NO! to Just the Future

Say NO! to solely investing for the future. Instead, ask your business fellows:

1. "Where can we profit now -- like, tomorrow or this week?"
2. "In addition, how can we also invest for the future?"

Think healthy.

Profit now + Invest for the future = Beautiful.

If you enjoyed How Investing for The Future Sucks, get a complimentary subscription to our freshest articles through email or through your feed reader.