Why Ugly Projects = Good

Finish.

Worry about the details later.

You + Building a Car

You can beautify the car all you want for Customer A, but it's NO FREAKING GOOD if it can't run.

1. Get it to run.
2. Worry about the details later.

Details drain time.

Yet, we usually spend ridiculous amounts of time (e.g., 80% of our allotted time) working on something that only provides 20% importance to the totality of the project.

Distracting ourselves is a reason why:

1. Projects = late.
2. Goals = squandered.
3. Dreams = never started.

Think of Fat Guy + Running

Fat guy screams he'll run this year:

• "I need to get the nicest shoes!"
• "I have to read the latest running magazines!"
• "I need the latest gear!"
• "I need the most awesome running trail!"

Yet, details eventually get him:

• Instead of just frickin' running, his immersion into details prevents him from achieving that goal.

Likewise:

1. We Business
2. People
3. Suck
4. Like
5. Fat Guy
6. Because
7. We're So
8. @^%^^
9. Obsessed with
   1. The Details

We want X to be oh-so-fricko-perfecto that we forget the most important part:

• Accomplishing the @^^%, even if we're the ugliest @^^% finisher in the world.

Finish.

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