How To Make Customers Happier

Expectations of X alter our happiness in experiencing X.

• If we expect a drink to be good, we're likelier to conclude the drink is good after tasting it.
• If we expect the drink to SUCCCCCCCKK, we're likelier to conclude that the drink sucks after tasting it.

For instance, in a study by researchers from Baylor College of Medicine, the study's participants preferred Pepsi over Coke when blind-tested; yet, when told what they would be tasting beforehand, the participants said that Coke tasted better.

WHAT THE HECK DOES THAT MEAN?

The presentation of your products matters as much as the quality of your products.

• A $5 cup of coffee wouldn't taste so well at a typical fast-food restaurant.
• A $5 cup of coffee with fancy names, fancy packaging, attractive decor, nestled in affluent surroundings, sold by friendly and attractive sellers, would taste much, much better.

If customers expect your item to suck, they'll likelier conclude THIS ITEM = TEH SUCK; however, if they expect your item to be good, you'll likelier end up with happy, happy, happy customers.

As much as you work on perfecting the quality of your product, try perfecting how you present that product to generate happier customers.

Presentation tips?

Some ways to alter expectations for the better:

1. List testimonials.
2. Make good decor.
3. Sweet packaging.
4. Principled, attractive design.
5. Stories about the origin of the item.
6. Twitter followers; Facebook fans.
7. Fancy names.
8. Etc., etc., etc.

Expect well. Experience well.

Present well.

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