Cater to the Believers

It's much easier to sell to a previous customer than a new customer. Too many small companies focus their entire marketing campaign around getting new customers -- whether it's an ad copy in the local newspaper, or an advertisement on TV. Too bad these companies could have attracted 90% more customers by simply calling their previous customers to build stronger relationships with them. Heck, they would have saved a lot of money too. Campaign around your past customers.

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