Don't Grow Your Small Business Too Fast

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I was watching an interesting CNBC special Made in America on the iconic Starbucks brand. One quote struck me: invest ahead of the growth curve. What does this actually mean? It means you should wait to grow your business until you have the foundation in place. You'll need the right people to handle that growth. You'll need the right sales infrastructure, the right systems, and a solid vision on where you want your company to go long-term. Its founder and chairman Howard Schultz presented an analogy comparing growth to constructing towers. To build a hundred levels, you'll need a solid foundation in place. Without it, your business will topple under quick growth.

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Posted on April 17

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