How Franchises and Chain Stores Succeed

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You're selling tacos.

Your goal: Open 5 taco restaurants in 3 months.

  1. But, you're like: HEY! IT TOOK ME YEARS TO OPEN ONE. NO WAY TRIZLE
  2. But then SuperTreezy comes and slaps you.
  3. And, he's like STANDARDIZE SON.

What does standardizing mean?

Why do Target, Whole Foods, McDonald's, Cheescake Factory, Borders, Chipotle, Starbucks, the yaddas, look all the $&@" same?

It's because the senior managers of those big freakish thriving chains were like:

  • HEY LET'S STANDARDIZE!
  • We'll exploit what we've already built.

What is it like?

IT'S LIKE COPY AND PASTE

Bazam, bazam, bazam, bazam!!!

You copy and paste the store layout so you don't need to rehire expensive architect teams, interior design teams, etc.

  • You copy and paste the menu so you don't need to come up with new cuisines and pricings for a new store.

You copy and paste how you recruit high school and college students so you don't have to have constant meetings to get new talent every time you open a store.

  • You copy and paste your signages, chairs, tables, dishwashers, so you don't need to find new vendors and shop for new items with every new store opening.

With your business's standard way of doing things, you start growing your stores exponentially faster like YOU = ROCK STAR, with a simple copy and paste.

High five 2 U!

COPY. AND. PASTE.

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Posted on January 06

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