Pitching for Haiti

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Marketing is a game of pitches.

  • Your chances of selling to a prospect is 0% (or virtually nil) if the prospect doesn't hear your pitch.
  • Your chances of selling something to the prospect is > 0% if the prospect does hear your pitch.

And, the number of pitches (almost always) correlates linearly to the number of conversions; the more people who hear your pitch, the more you'll convert.

So, here's one pitch:

  • If you can spare something, please donate to the Red Cross (http://redcross.org) for Haiti.
  • And if you can, pitch the Red Cross in a tweet, email signature, Facebook status, etc.

The more people who read/see the pitch, the more donations we'll raise for Haiti.

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Posted on January 14

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