How Google Selected Its Super Bowl Ad

• You see S.U.C.K. ads on the Super Bowl.
• "Why did those suckas spend millions on that suck ad?" you ask yourself.

BUT THEN BAM YOU SEE GOOGLE'S AD

...and if you're like most people, you like/love it.

"How in the heck are they so good at everything, including advertising, you ask yourself?"

Building great ads starts with this two-stepper:

1. Test with a sample size (i.e., a randomly selected group of people)
2. Go with the best (i.e., the one that achieves your ultimate goal most).

WTFREAK?

A sample size, provided that it's random and represents your target audience, lets you generalize/predict what the target population as a whole will feel about your ad.

If 30 random people mostly respond favorably to an ad, that likely means that Billy, Megan, Miguel, Cletus, Shibo, and 98669758964332963 others will mostly respond favorably to the ad too.

(The bigger your random sample size, the better you'll predict what your target audience will feel about your ad.)

Google Made Various Ads

And, the company posted those ads on YouTube, and randomly selected folks browsing on YouTube to watch its various ads.

1. Viewers watched those ads, and responded.
2. Google then selected the ad that people favored most (its ultimate goal).

If your intended goal for an ad is to convert a user to do some action, you'd select the ad that achieved goal best on your random samples.

Guessing: Boooooo

Ads can either get lucky or primed for success; relying on luck makes your business unpredictable, putting your plans in flux.

Say NO! to potential S.U.C.K ads; instead, test the mofro to get the best mofro.

Plan your success.

WINNNNNNNNNN

Sample.

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