If John, Sue, Craig, and 99894875658649 other peeps did XYZ, would doing XYZ help you too?
Not too much: At best, doing XYZ just evens the playing field.
How to Rock
Instead, rocking the competition takes doing something the masses are:
- too scared to do
- too ignorant to care
- too complex to understand
The Richest Paths
The richest companies/folks take constant detours down their lonely paths.
- Warren Buffet buys stocks the masses are overlooking.
- Garbage companies get rich because most want rosier surroundings.
- Salespeople get rich because most other peeps hate daily rejections.
Greatest value lies where nobody's looking.
Challenge your company.
Do something different. Discover hidden jewels.
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