What drove amazingly crazy companies to colossally destroy the market?

This:

1. If you're not passionate about something, don't do it.
2. If you're not passionate about something, don't do it.
3. If you're not passionate about something, don't do it.
4. If you're not passionate about something, don't do it.
5. If you're not passionate about something, don't do it.
6. If you're not passionate about something, don't do it.
7. If you're not passionate about something, don't do it.
8. If you're not passionate about something, don't do it.
9. If you're not passionate about something, don't do it.
10. If you're not passionate about something, don't do it.

Get this.

1. 6-year research study.
2. 2000 pages of interview transcripts.
3. 21-person research team.
4. 6000 pages of documents.
5. 7-year New York Times Bestseller.

What drove companies to become @#$% great?

1. Passion.
2. Passion.
3. Passion.
4. Passion.
5. Passion.
6. Passion.
7. Passion.
8. Passion.
9. Passion.
10. Passion.

If you're not passionate every second of your working life, use that as a clue:

• The more you spend on that sucky-suck-suck task/product/project, the more your business destroys its potential.

For each and every little mutha-@#$% thing your business does, ask:

• "Am I/we deeply passionate about doing this mofosoko?"

(Otherwise, delegate/outsource it.)

The barometer:

• Your company's chance to kick-ass is directly proportional to how much passion your company taps.

Passion. Win.

Every @#$% tick.

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