1. Prospect once.
2. Win project.
3. Finish project.
4. "No more work! Boo!"

What happens?

No more business happens.

You banked on a referral, but the client could find nobody for you.

• You drain cash.
• You hang on for survival.

The solution:

1. Prospect every-freakish-day like tomorrow's not coming around for your shiny boo-tay.
2. Then, nurture those prospects you find.

How Streams of Clients Come

Generating customers is like this:

• You have a bag of popcorn.
• You steadily grow the sucker.
• And then Kabooooooooom! You start seeing a stream of customers explode into your laps.

That is:

1. seed
2. watch your business's potential grow with every new prospect formed
3. POP!
4. "Uh-oh. Here comes the @#$% herd of clients, y'all!"

How to Prospect

Everyday, try this:

• Initiate a new relationship.
• Seed somebody.
• Give value to somebody new.

If at the end of your work day you haven't initiated a new prospect for your business:

1. slap yo-self
2. tell yo-self: "I will message/phone/email somebody new before I can sleep."

Your company's future becomes freakishexier with every new seed planted.

How to Nurture

Once you've initiated the prospecting, start nurturing that relationship by:

• providing as much value to the prospect as you profitably can

Help the prospect live/eat/work better.

• The more value you provide, the stronger you'll build the relationship.
• (e.g., staying in contact every two weeks = good)

Hint: build your frickin' email newsletter list.

The result over time: The Herd.

Win. You.

Prospect daily. Nurture constantly.

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