How to Choose Your Business Clients

Posted June 09, 2008 in Starting It, Sales & Marketing, Leadership, 4 Comments »

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Choose struggling client. Run struggling business.

Choose successful client. Run successful business.

Stamp that @#$% to momma's forehead.

How Bad Clients Destroy You

Struggling clients:

  1. have freakishly f.u.g.l.y. budgets
  2. incur vicious debt
  3. are crazily tight on their finances

So, they:

  • become super-demanding of your services
  • micro-manage the freak out of you
  • make you work exponentially harder
  • drain your team's morale
  • probably won't pay you on time (or at all)
  • likely won't buy much more from you

Peep this gem: The clients a company chooses determines its fate.

  • Bad clients: will gradually run your business to the ground.
  • Successful clients: will help your company thrive.

Rock your fate by selectively choosing your clients.

The Value of Good Clients

The successful:

  • are lower-maintenance
  • have bigger budgets
  • buy more from you
  • refer you to more successful clients
  • are freakish joys to service

Ultimately, they'll help your company thrive.

The more successful the client you attract, the more successful you'll become.

Collect more of them = See a more thriving business.

BOOMSHAKAH.

Seek the successful.

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4 Comments on How to Choose Your Business Clients

somebody loves sex

Posted @ 10:14 AM on June 09, 2008

so what do these good clients look like? how can I tell how to avoid the bad clients?


The Trizle Team

Posted @ 10:34 AM on June 09, 2008

Potentially bad clients:

* startups with no money
* companies with bad credit ratings
* stagnant small businesses with very little money (e.g. less than $1MM)


jill

Posted @ 12:54 PM on June 09, 2008

Good point, but it seems like lately even the successful clients are acting more demanding, micro managing and bringing down moral, I think until the economy turns around those dream clients are going to be few and far between


Firas

Posted @ 03:02 AM on June 10, 2008

Struggling clients (especially startups with no money) can be very well-connected clients! So the referral bullet point isn't so neatly distinguished between the two sets.


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