The more your experiment, the more you'll succeed in business.

1. Great products aren't formed by one magical idea.
2. Magnificent designs aren't conceived by one magical spark.
3. Thriving businesses don't thrive on one magical business plan.

Instead, to succeed in business, it takes:

1. Experimenting.
2. Experimenting.
3. Experimenting.

Every experiment gets you more:

1. knowledge of what the market wants
2. understanding of what influences human peeps
3. insight into what you can exploit to rock the world

How Something Becomes Great

The process to making anything great:

1. You start with something totally sucky.
2. You make it suck less.
3. Then less.

...until you're gradually releasing/selling/developing/building something totally coooooooooool! Hooray!

But, when do you know specifically how to make something suck less?

You'll know after:

• Experimenting.
• Experimenting.
• Experimenting.

Every experiment gradually gets you closer to your ultimate goal.

Why Can't You Plan These Things?

If it's possible to tell the future, fortune-tellers would be rich and we'd all be their little b@#ches.

But the fact is:

1. Amazon still fails.
2. Google still fails.
3. Steve Jobs still fails.
4. Sequoia Capital still fails.
5. Your momma still fails.

We can't tell the future. We can't really know what works.

But, we can have a clearer insight of what works.

How?

• Experimenting.
• Experimenting.
• Experimenting.

Every experiment gets you a better insight of what will work.

Result: You make freakish progress to your ultimate goal.

Yay! Hooray! High-five!

The Steppers

1. Choose your ultimate goal.
2. Experiment like a mofokoko to discover the best path to get there.
3. Win!

Experiment like a drug-induced ostrich who just discovered he can't fly.

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