1. You display a product.
2. You explain its features.
3. You sit back, and relax.

Will people remember your products?

They might -- but, you'd be super-rifically-ka-duper better off if you highlight the potential rewards of using your product instead.

Why?

Here's how your brain works:

1. "I see potential reward."
2. "I open my learning basket wider to dump more info inside."
3. "I remember more of the info later!"

Research from Stanford's Alison Adcock and research buddies showed peeps immediately tap their brain's reward and learning areas (mesolimbic and hippocampus regions) when they saw potential rewards.

It's like an ugly-looking child opening his mouth wide when he sees unwrapped candy because no one has ever fed him candy because he was so ugly-looking.

That is:

1. see potential goodness
2. prepare wide in-basket

The To-Do

To get prospects/customers/people to remember more about your products, start ridiculously highlighting the potential rewards of using your product.

1. You'll build better brand recognition.
2. You'll increase word-of-mouth.
3. You'll boost repeat visitors.

And ultimately, you'll increase familiarity (which breeds attraction) -- boosting sales.

Highlight the goodness.

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