- You have a coffee shop at a vacation spot.
- You're doing your first marketing blitz.
Who should you target?
- Option A: Vacationers
- Option B: Hotel staff
Companies that exponentially grow look for customers who come back:
- Time...
- ...after time
- ...after time
- ...after time
- ...after time
- ...after time
- ...after time
People who repeatedly buy from you = The super0ideal customers
- You'll get more bang for your marketing dollars.
- They'll repeatedly return with kaching.
- They're more likely to refer you to other customers.
- They're lifetime financial support for you: F.A.T.
How do businesses grow and thrive?
Like this:
- 1st year: Customer A sends them $1.
- 2nd year: Customer A, B send them $2.
- 3rd year: Customer A, B, C, D send them $4.
- 4th year: Customer A, B, C, D, E, F, G, H send them $8.
- ...and it grows like a fatty...
Target repeatable buyers.
Think repeatable Johnny.
If you enjoyed What Customers Your Business Wants, get Trizle's popular new articles freshly sent to your inbox.
Dave Navarro
Posted @ 10:49 AM on May 16, 2008
When doing this, it helps to ask the question, "What would I have to do to make this customer never consider taking their business anywhere else, ever?"