1. Johnny's building his business.
2. He doesn't keep track of how many customers come daily.
3. He fails to improve.

BOO!

Wanna Improve?

Keep score.

Think baseball. Without keeping score/standings/records/leaders/yaddas:

1. Baseball players couldn't strive to improve.
2. Baseball team execs couldn't play the best lineups.
3. Baseball would suck.

Bizo how?

Like baseball peeps, business execs fail to improve because they think:

1. "I can just 'feel' how well we're doing!"
2. "I already know who the best people are!"
3. "I don't need to keep score!"

Yet, if you don't know objectively what really drives the performance of your company, you'll ruin its potential.

What Performance Drivers?

Performance drivers: Anything that helps you keep track of how well you do.

Ta-da!

For instance, those might include:

• Widgets-built/person
• Customer-visits/day
• Revenues/week
• Products-sold/seller
• Completion-time/project

Think Katherine + Bobby

Peep this:

1. Katherine builds 100 widgets/hour.
2. Bobby builds 70 widgets/hour. But, he's a crazily charismatic schmoozer.

Without understanding objectively who drives better performance, you might be tempted to give Bobby a raise over Katherine.

Times that by one-kabillion...

...according to your employee count, and see how much lost productivity revenue you waste.

That is:

1. You pay $X amount for less performance.
2. That leaves you less money to buy more productivity.
3. Result: Lost revenues.

BOO!

Baseball teams don't pour millions into charismatic dudes who bat .200.

Likewise, your business would destruct its potential if it doesn't understand who/what really drives the performance of your company.

Keep @#$% score.

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