You have a task due.

1. If it's due in a year, you'll get it done by a year.
2. If it's due in a month, you'll get it done in a month.
3. If it's due this week, you'll get it done by this week.
4. If it's due tomorrow, you'll get it done by tomorrow.

Remember that semester-long term paper in school that you waited until the last week to do?

Give yourself X days to do a job, you'll get it done in X days.

So Why Put Off Tasks?

You think:

• "I know a year from now, I have to do X."
• "So, let's get started on X today!"

So what happens?

1. You spend the entire year trying to accomplish X.
2. You take away (read: waste) time to do X.
3. Other important things that would rock your company's bottom-line much more get overlooked.

Because you gave yourself a year to accomplish it, you wasted freakish time to do it (i.e., freakish time throughout the entire year).

How would Superbusinessbadasses accomplish X?

Peep:

1. A week before X is due, accomplish X.
2. Spend the rest of the time on something else.

That leaves you a ridiculous bunches of more time to do things that affect your company's bottom line tomorrow.

WIN.

Delay long-term tasks.

1. Go to Vendor A.
2. Vendor A gives quote.
3. You: "Buy! OMGz! Buy! Buy! BUY! OMGz!"

BOO: That's how you get bad deals from vendors.

Instead, use the supply-and-demand magic:

1. Create more supply.
2. Decrease prices. Get better deals.
3. Win!

(And even if you don't get lowered prices, you'll still get more bargaining power -- e.g., nice add-ons/features/coupons/etc.)

You + Coffee Beans

Say you want to buy coffee beans for your office.

1. Vendor A: "I can offer our office beans for $100!"
2. You: "But, I just went to Vendor B who's equally as good as you, and they offered $95 plus free shipping."
3. Vendor A: "Okay, okay. $95, and I'll give you 20% off your follow-up purchase. Free shipping."

You: Win!

Now, go to the equally competent Vendor C -- and see what they can offer you.

Say NO! to Rookie Mistakes

Rookie mistake:

1. Go to one vendor.
2. Listen to sales pitch.
3. Get enthralled.
4. Buy.

You'll slowly see your bottom-line decline like a constipated bovine.

Instead, decrease your prices and get better deals by going to multiple vendors.

'COFFEE BEEEEEEEEEEEEEAAAAANS."

What drove amazingly crazy companies to colossally destroy the market?

This:

1. If you're not passionate about something, don't do it.
2. If you're not passionate about something, don't do it.
3. If you're not passionate about something, don't do it.
4. If you're not passionate about something, don't do it.
5. If you're not passionate about something, don't do it.
6. If you're not passionate about something, don't do it.
7. If you're not passionate about something, don't do it.
8. If you're not passionate about something, don't do it.
9. If you're not passionate about something, don't do it.
10. If you're not passionate about something, don't do it.

Get this.

1. 6-year research study.
2. 2000 pages of interview transcripts.
3. 21-person research team.
4. 6000 pages of documents.
5. 7-year New York Times Bestseller.

What drove companies to become @#$% great?

1. Passion.
2. Passion.
3. Passion.
4. Passion.
5. Passion.
6. Passion.
7. Passion.
8. Passion.
9. Passion.
10. Passion.

If you're not passionate every second of your working life, use that as a clue:

• The more you spend on that sucky-suck-suck task/product/project, the more your business destroys its potential.

For each and every little mutha-@#$% thing your business does, ask:

• "Am I/we deeply passionate about doing this mofosoko?"

(Otherwise, delegate/outsource it.)

The barometer:

• Your company's chance to kick-ass is directly proportional to how much passion your company taps.

Passion. Win.

Every @#$% tick.

1. You = running your company.
2. "What should I work on today?!" you ask yourself.
3. You form your to-do list.

Your to-do sheet lists these items:

1. Help Client A.
2. Respond to Customer B.
3. Sell to Customer C.

Sure, that might look super-efficient -- but ask yourself:

• Will the stuff I do today also matter 5 years from now?

Peep:

• If no: outsource/delegate it.
• If yes: do it!

You'll be super-productive/efficient if you work on things that will be relevant:

1. now
2. 5 years from now

Why?

You kick-ass for both the:

1. short-term future: "What I do today, I can use tomorrow."
2. long-term future: "What I do today, I can use 5 years from now."

For instance, take this task:

• Build an employee manual.

You spend today writing the rough outline for your company's employee manual.

What'd you just do?

You're working on something you company:

1. can use tomorrow
2. can use 5 years from now

Da-ding!

You freakishly clobber two birds with one stone.

Discover the Sweet Spot

• Fighting daily fires might be swell, but you surrender your long-term future.
• Similarly, working on things that will only be relevant 5 years from now wastes your short-term future.

Find the sweet spot; work on things that you/your-company can use:

1. now
2. 5 years from now

You'll solidify your company for the long-haul.

Kabadadababingobing!

Work short + long.

1. "I'm the best!"
2. "I know everything!"
3. "I will lead us all to victory!"

You'd think a lead must never admit his/her faults:

• "A leader must never show weakness!" you'd think.

But, what happens when you think you're the greatest thing to happen since Billy Mother-@#%^ Idol?

1. You ignore where you suck.
2. You ignore how your competitors are going to kick your ass.
3. You ignore better approaches to lead your company.

Result: A state of denial gradually destroys the engine that drives your company.

How Humbleness = Good

A humble person constantly seeks to:

1. improve his faults
2. improve his efficiency
3. improve his team's morale/skills/productivity/direction

Admitting to your team:

• "I suck in these areas: , , __."
• "I don't know how to approach: ."

...leverages your team's collective strengths to resolve those weaknesses for you:

1. "Hey! No sweat! I actually did that at my last job!..."
2. "You're in luck! I read about some tricks the other week!"
3. "I have tons of experience doing that...."

How Denial Sucks Your Company

Without admitting your faults, your team members think:

1. "He knows everything."
2. "He knows where to take the company."
3. "He doesn't want or need my input."

Result: You create a bunch of yes-men -- people that wait for your directions instead of taking the initiative to kick ass.

Admit your faults. Embrace team's input. Rock the @!#$@ world.

This is how I suck.

• A million things.
• A million things get attention.

Or try:

• 5 things.
• 5 things get attention.

Why do chefs serve their shizzlekabizzles individually?

1. All-at-a-time? You give none any much attention.
2. One-at-a-time? You get focused on every-frickin'-bite-of-every-frickin'-dish.

Likewise, the more you simplify your life:

• The more you focus on the most important things.
• The more productive you become.
• The more value you provide your customers.
• The more @!#@% you #@!$@!.

Peep Your To-Do List

...or your email list, your project list, etc.

The rec:

1. Cut 80% of the sucky ones.
2. Work on the remaining top 20%.

The less you place on your plate, the more you kick mother-kafluckin assizzle.

"So I'll just work on the top 20% of things to do!"

Supertreezy would give you a flying Flying forearm smash to the nuts if you say that to his face.

The more things you see:

1. The more things you subconsciously give attention.
2. The more energy you drain.
3. The less productive you get done.
4. The more you ignore your most important tasks.

Start cutting shizzlekabizzle out of your life.

Be productive. Start filtering out crap.

You're running a ridiculously-awesome business.

But, you have no safety-net to save your business's life:

1. You get hit by a bus? KAPUT!
2. You go on vacation? STALLS!
3. You dance the funky-fried-banana-chicken-crispy-wing at your high school reunion? BAM!

Your business = gone.

Who's Gonna Save Yo Bidness?

Sure, you might be in the process of automating your business where nobody needs you.

• "I'm already putting procedures in place so the business runs without me!" you might be saying.

But say that to Supertreezy's ears, and he'll slap yo face:

1. "What if the person that will run your business get hit by a bus?" he screams.
2. "Won't your business destroy itself then chickenhead?" he yells.

Even if you're about to automate your business to have someone replace your position:

1. Think backup.
2. Think backup.
3. Think backup.

Not only will you keep your business running smoothly with a backup plan, but you will:

1. keep yourself/your-CEO burnout-free
2. keep morale high: "Hey, the world doesn't rest on my shoulders! I have a partner in crime!"
3. boost intelligent business decisions (two smart brains will kick one smart brain's ass any frickin' day of frickin' mankind's frickin week)

Take it from the most well-organized nation in the world.

(in our humble opinion, anyway)

• One backup: good.
• Multiple backups: even better.

What if something happens to the President of the United States?

1. The *VP* steps in.
2. The Speaker of the House steps in if something happens to the VP.
3. The President pro tempore would step in next.
4. The Secretary of State would then step in afterward.
5. etc.

Ideally, you'd want a company where:

1. If Person A drops the ball, Person B can step in.
2. And if Person B drops the ball, Person C can step in.
3. And if Person C drops the ball, Person D can step in.

Not only backups for the top, but backups for those in-betweens as well:

1. Duane can step in for Debby**.
2. Kaleb can step in for Kathy**.
3. Henry can step in for Henrietta**.

Succession down the line, where people know: "Hey, I have another person here that I can rely on!", makes good businesses everlasting businesses.

Backup Yo Business.

Ignore how much suckity-suck-suck your business/industry/product/finances/etc. really are:

Fail.

We humans:

1. love praise
2. love good news
3. love happy talk

But, we hate:

1. harsh criticism
2. disastrous facts
3. negativity-up-the-heezy

So, we ignore the bad news.

We continue doing our usual thing:

• ...as our products horrifically suffer.
• ...as our cash flow quickly drains.
• ...as we wreak havoc on our projects.
• ...as we gradually drive away awesome people.
• ...as we steer ourselves toward bankruptcy.

If you want to stay and business and thrive:

1. Confront the viciously-big-bad suckity-sucks of your current situation.
2. Then, gradually demolish each and every one of them.

Examples to get you on your way:

• "How are our finances sucking?"
• "How is our industry sucking?"
• "How are our products sucking?"

Confront the bad. Freakishly. Constantly.

Finish.

Worry about the details later.

You + Building a Car

You can beautify the car all you want for Customer A, but it's NO FREAKING GOOD if it can't run.

1. Get it to run.
2. Worry about the details later.

Details drain time.

Yet, we usually spend ridiculous amounts of time (e.g., 80% of our allotted time) working on something that only provides 20% importance to the totality of the project.

Distracting ourselves is a reason why:

1. Projects = late.
2. Goals = squandered.
3. Dreams = never started.

Think of Fat Guy + Running

Fat guy screams he'll run this year:

• "I need to get the nicest shoes!"
• "I have to read the latest running magazines!"
• "I need the latest gear!"
• "I need the most awesome running trail!"

Yet, details eventually get him:

• Instead of just frickin' running, his immersion into details prevents him from achieving that goal.

Likewise:

1. We Business
2. People
3. Suck
4. Like
5. Fat Guy
6. Because
7. We're So
8. @#%#^
9. Obsessed with
   1. The Details

We want X to be oh-so-fricko-perfecto that we forget the most important part:

• Accomplishing the @#$%, even if we're the ugliest @#$% finisher in the world.

Finish.

1. You list your todos.
2. "I'll finish my todos!"
3. You try, but get distracted by the internets.

When you have no anal micro-manager above directing you like a madman:

• You're likelier to slack off.
• You drain productivity exponentially with every distraction.

Here's a way to help:

The Gem to Get Productive

First, do this:

1. Take out a stopwatch. Start it.
2. Work for XX-minutes straight (e.g., 60 minutes).
3. Stop the stopwatch. Relax.
4. Return to #1.

Do that throughout the day.

Rules:

1. When the clock runs, you have to work.
2. When the clock stops, you can stop working.

(It's like you're clockin-in and clocking-out of work. HOORAY!)

Why You're More Productive

When you do something -- anything -- with the clock running, you force yourself to work.

• No distractions (or you clock-out).

Phenomenon:

1. Simply forcing yourself to work as if a tidy-whitey baby-bunny has a gun to your sternum if you don't work a gets you doing something.
2. The little "something" gradually builds your productivity momentum to get more things accomplished.

That enforcement to-work-or-bunny-offs-you gets you thinking:

1. "I can work like a bored-unproductive piece of shizzit."
2. "OR, I can work like one happily-productive mofokoko."

Unless your momma dropped you down the elevator shaft when you were two-months old (because you = ugly), chances are, you'll choose the latter:

• "I have to work. I might as well have fun and get things done!"

More fun = More productive = More tasks accomplished.

Now, Beat Your Records

Example:

1. "Yesterday, I accomplished 100 minutes of good work by 11 pm!"
2. "Today, I will accomplish 100 minutes of work by 10:30 pm!"

Or:

1. "Last week, I completed 1500 minutes of work!"
2. "This week, I'll go for 2000 minutes of work! WHO'S THE MAN?!"

You start taking the deliberative approach to improve your daily productivity (e.g., "Let's save time by not checking NYTimes this morning!") -- constantly looking for different ways to improve how efficient you work.

Result: Freakishly more work done everyday.

KABAMBIZZLEWHOSTHEWINNERNOWBEYOTCH!

Clock in.