You have a task due.

1. If it's due in a year, you'll get it done by a year.
2. If it's due in a month, you'll get it done in a month.
3. If it's due this week, you'll get it done by this week.
4. If it's due tomorrow, you'll get it done by tomorrow.

Remember that semester-long term paper in school that you waited until the last week to do?

Give yourself X days to do a job, you'll get it done in X days.

So Why Put Off Tasks?

You think:

• "I know a year from now, I have to do X."
• "So, let's get started on X today!"

So what happens?

1. You spend the entire year trying to accomplish X.
2. You take away (read: waste) time to do X.
3. Other important things that would rock your company's bottom-line much more get overlooked.

Because you gave yourself a year to accomplish it, you wasted freakish time to do it (i.e., freakish time throughout the entire year).

How would Superbusinessbadasses accomplish X?

Peep:

1. A week before X is due, accomplish X.
2. Spend the rest of the time on something else.

That leaves you a ridiculous bunches of more time to do things that affect your company's bottom line tomorrow.

WIN.

Delay long-term tasks.

1. Set goal.
2. Fail goal.
3. Set no more goals.

"I always fail my goals!", you scream like a little bizattchi.

"I now avoid setting goals because I don't want to fail anymore!"

Say that to Supertreezy, and he'll throw you off a cliff and eat your children.

Instead, know this:

1. Sure, you'll occasionally fail at your goals.
2. You'll fail even more if you set no goals.

Read that last little bizattch again:

• You'll fail even more if you set no goals.

Why?

Goals psychologically compel you to get work done in the allotted time.

That is, subconsciously:

1. Brain sees goals.
2. Brain magically revolves its priorities around demolishing those goals.

Result:

• Your inner voice: "Hey! I will strive to complete these things! Oh yes I will!"

Yes, You'll Suck at First. But, You'll Suck Good.

Get this:

1. Like an inept little 4-year-old who can't play t-ball, you'll initially suck at kicking ass.
2. But over time, the more you work on accomplishing your goals, the better you'll become at it.

It's like lifting weights:

1. "I will try really hard to complete my goals at first."
2. "But, rocking my goals will soon become a natural thang!"

Eventually:

• You = Alex @#$% Rodriguez.
• Goals = Kaput like mofos.

Yay for you. Hooray we all say. High five to you.

Set goals. Blast goals. Repeat.

What drove amazingly crazy companies to colossally destroy the market?

This:

1. If you're not passionate about something, don't do it.
2. If you're not passionate about something, don't do it.
3. If you're not passionate about something, don't do it.
4. If you're not passionate about something, don't do it.
5. If you're not passionate about something, don't do it.
6. If you're not passionate about something, don't do it.
7. If you're not passionate about something, don't do it.
8. If you're not passionate about something, don't do it.
9. If you're not passionate about something, don't do it.
10. If you're not passionate about something, don't do it.

Get this.

1. 6-year research study.
2. 2000 pages of interview transcripts.
3. 21-person research team.
4. 6000 pages of documents.
5. 7-year New York Times Bestseller.

What drove companies to become @#$% great?

1. Passion.
2. Passion.
3. Passion.
4. Passion.
5. Passion.
6. Passion.
7. Passion.
8. Passion.
9. Passion.
10. Passion.

If you're not passionate every second of your working life, use that as a clue:

• The more you spend on that sucky-suck-suck task/product/project, the more your business destroys its potential.

For each and every little mutha-@#$% thing your business does, ask:

• "Am I/we deeply passionate about doing this mofosoko?"

(Otherwise, delegate/outsource it.)

The barometer:

• Your company's chance to kick-ass is directly proportional to how much passion your company taps.

Passion. Win.

Every @#$% tick.

1. You = running your company.
2. "What should I work on today?!" you ask yourself.
3. You form your to-do list.

Your to-do sheet lists these items:

1. Help Client A.
2. Respond to Customer B.
3. Sell to Customer C.

Sure, that might look super-efficient -- but ask yourself:

• Will the stuff I do today also matter 5 years from now?

Peep:

• If no: outsource/delegate it.
• If yes: do it!

You'll be super-productive/efficient if you work on things that will be relevant:

1. now
2. 5 years from now

Why?

You kick-ass for both the:

1. short-term future: "What I do today, I can use tomorrow."
2. long-term future: "What I do today, I can use 5 years from now."

For instance, take this task:

• Build an employee manual.

You spend today writing the rough outline for your company's employee manual.

What'd you just do?

You're working on something you company:

1. can use tomorrow
2. can use 5 years from now

Da-ding!

You freakishly clobber two birds with one stone.

Discover the Sweet Spot

• Fighting daily fires might be swell, but you surrender your long-term future.
• Similarly, working on things that will only be relevant 5 years from now wastes your short-term future.

Find the sweet spot; work on things that you/your-company can use:

1. now
2. 5 years from now

You'll solidify your company for the long-haul.

Kabadadababingobing!

Work short + long.

1. Plan to make dinner. Skip.
2. Plan to make movie date. Skip.
3. Plan to contact Customer A. Skip.

Get this:

1. You give up at small things.
2. You'll give up at big things.

Read that mofoshizzle again:

1. You give up at small things.
2. You'll give up at big things.

When you habitually give up on the little things, you spill that habit over to bigger things you want accomplished; e.g.,:

• establishing your startup
• growing your business to X revenues
• getting your business acquired/going-IPO

"So what do I mother-$#@$% do?!"

Habitually, finish things.

...even the littlest-tiny-tiny ones of 'em all:

1. Finish a book
2. Finish a recipe
3. Finish a story
4. Finish a side project
5. Finish a daily goal

Consistently finishing gets your brain comfortable to the concept of chasing down your goals and beating them into submission.

• Translation: 'I have accomplished small goals, so it will be much easier for me to accomplish larger goals'

WINNER! HOORAY! HIGH-FIVE TO YOU!

Finish every freakish goal as freakishly-frickin-freaker possible.

1. "I'm the best!"
2. "I know everything!"
3. "I will lead us all to victory!"

You'd think a lead must never admit his/her faults:

• "A leader must never show weakness!" you'd think.

But, what happens when you think you're the greatest thing to happen since Billy Mother-@#%^ Idol?

1. You ignore where you suck.
2. You ignore how your competitors are going to kick your ass.
3. You ignore better approaches to lead your company.

Result: A state of denial gradually destroys the engine that drives your company.

How Humbleness = Good

A humble person constantly seeks to:

1. improve his faults
2. improve his efficiency
3. improve his team's morale/skills/productivity/direction

Admitting to your team:

• "I suck in these areas: , , __."
• "I don't know how to approach: ."

...leverages your team's collective strengths to resolve those weaknesses for you:

1. "Hey! No sweat! I actually did that at my last job!..."
2. "You're in luck! I read about some tricks the other week!"
3. "I have tons of experience doing that...."

How Denial Sucks Your Company

Without admitting your faults, your team members think:

1. "He knows everything."
2. "He knows where to take the company."
3. "He doesn't want or need my input."

Result: You create a bunch of yes-men -- people that wait for your directions instead of taking the initiative to kick ass.

Admit your faults. Embrace team's input. Rock the @!#$@ world.

This is how I suck.

You're running a ridiculously-awesome business.

But, you have no safety-net to save your business's life:

1. You get hit by a bus? KAPUT!
2. You go on vacation? STALLS!
3. You dance the funky-fried-banana-chicken-crispy-wing at your high school reunion? BAM!

Your business = gone.

Who's Gonna Save Yo Bidness?

Sure, you might be in the process of automating your business where nobody needs you.

• "I'm already putting procedures in place so the business runs without me!" you might be saying.

But say that to Supertreezy's ears, and he'll slap yo face:

1. "What if the person that will run your business get hit by a bus?" he screams.
2. "Won't your business destroy itself then chickenhead?" he yells.

Even if you're about to automate your business to have someone replace your position:

1. Think backup.
2. Think backup.
3. Think backup.

Not only will you keep your business running smoothly with a backup plan, but you will:

1. keep yourself/your-CEO burnout-free
2. keep morale high: "Hey, the world doesn't rest on my shoulders! I have a partner in crime!"
3. boost intelligent business decisions (two smart brains will kick one smart brain's ass any frickin' day of frickin' mankind's frickin week)

Take it from the most well-organized nation in the world.

(in our humble opinion, anyway)

• One backup: good.
• Multiple backups: even better.

What if something happens to the President of the United States?

1. The *VP* steps in.
2. The Speaker of the House steps in if something happens to the VP.
3. The President pro tempore would step in next.
4. The Secretary of State would then step in afterward.
5. etc.

Ideally, you'd want a company where:

1. If Person A drops the ball, Person B can step in.
2. And if Person B drops the ball, Person C can step in.
3. And if Person C drops the ball, Person D can step in.

Not only backups for the top, but backups for those in-betweens as well:

1. Duane can step in for Debby**.
2. Kaleb can step in for Kathy**.
3. Henry can step in for Henrietta**.

Succession down the line, where people know: "Hey, I have another person here that I can rely on!", makes good businesses everlasting businesses.

Backup Yo Business.

Ignore how much suckity-suck-suck your business/industry/product/finances/etc. really are:

Fail.

We humans:

1. love praise
2. love good news
3. love happy talk

But, we hate:

1. harsh criticism
2. disastrous facts
3. negativity-up-the-heezy

So, we ignore the bad news.

We continue doing our usual thing:

• ...as our products horrifically suffer.
• ...as our cash flow quickly drains.
• ...as we wreak havoc on our projects.
• ...as we gradually drive away awesome people.
• ...as we steer ourselves toward bankruptcy.

If you want to stay and business and thrive:

1. Confront the viciously-big-bad suckity-sucks of your current situation.
2. Then, gradually demolish each and every one of them.

Examples to get you on your way:

• "How are our finances sucking?"
• "How is our industry sucking?"
• "How are our products sucking?"

Confront the bad. Freakishly. Constantly.

1. "Hire somebody!"
2. "No, I can't afford it!"

So, you continue doing the same ol' lame ol'.

You continue sucking like you've always sucked.

Get this: What if you hired somebody?

1. How would you change your work habits?
2. How much more productive would you be?
3. How focused would you become to bring in more business?

Think of new Teen Mom Julie:

1. Julie: "oH yOu kNo wHatZ! LoLZ!! OmGz! LoLZ!"
2. Tiffie: "omgZ!! omgz!! wHaT?! whAT?! LoLZ! oMGz!"
3. Julie: "I WaS pReGGerZ n jUsT hAd mY bAbY! oMGz~!"
4. Julie: "cAnT hAnG oUt toO mUcH =(. I gOtz 2 tAkE oF tHe bOy wHiLe bAlaNcInG sKooL n mY nEw JoB! OmGz! LoLz! LOLz! i sTiLL <3 u aLL!"

Instead of being the crazy irresponsible wild-child that she was before, she uses her frickin' bomb on her life to get her life straight and productive to care for her her kid.

She becomes more motivated to work her butt off to provide sufficiently for her new family.

Scare Your Business

Similarly, when you scare yourself, chances are, you'll frickin' work your boo-tay off to un-scare yourself.

For instance:

1. You bring on Billy.
2. You increase your productivity, amplify prospect contacts, and work freakishly smarter to ensure you can pay hard-working Billy at the end of the month.
3. You: "I got a new family member! I must feed him!"

That is, an external consequence drives you to change your behaviors to satisfy the consequence.

Winner!

Try this:

1. Horrible products? 110% satisfaction-guarantee.
2. Late on a project? Project presentation by 5 p.m.
3. Sucking at managing? Discussion of how you suck in 1 hour.

Scare yourself to rock yourself.

Try this; compare how much time you're:

• Working on client projects.
• Working on your own business project.

"What in the mofo?"

• Client project: helping fix Freddy Lee's car.
• Business project: building your actual business.

You have two choices how you spend your time:

1. work on Freddy Lee's car
2. work on your own business

Do more of one, and the other suffers. Do both equally, and you get mediocrity.

"What should I do?! OH NOES!"

When you work on Freddy Lee's car:

• your business project becomes ignored
• your business becomes stale
• your business transitions into the long-lost-f.u.g.l.y.-step-child

Yet, switch it:

What happens to Freddy Lee's car when you work more on your business?

1. Yes, you ignore Freddy's car.
2. But, you can teach others to fix it.
3. You can create a little user's manual on how to service different errors.
4. You can hire potentially awesome folks to take over your master job.

BAM!

What just happened?

Magic just happened. @#$% magic in this form:

1. You rock your business project 100%.
2. Your employees rock the customer projects 100%.
3. Your business grows. You help more people

(Bonus: Your employees helps out on the business project through feedback frequently too.)

Win for all. The best of both worlds. Ta-da.

Let's mother-@#$%^ skip like we ugly children.

Ultimately, you give yourself this:

• time to build your ridiculous business only your uniquely whimsical freakish imagination knows how

Result: You build the business of your freakish dreams.

A business that:

• continuously provides value to tons
• employs passionate freaks
• generates constant innovations
• services customers like Santa @#%# Claus
• gradually becomes the pinnacle of your industry

You start creating that vision you had when you just started.

At the end of your day, ask yourself:

• How much % did I spend working on Freddy's car?
• How much % did I spend working on my own biz project?

BAM.

Focus on Your Business. Help More People.